Conversion rate optimization (CRO)

Conversion Rate Optimization Services for a better ROI

No investment in online marketing will automatically bring in the best results unless you invest in conversion rate optimization. An inspired investment in CRO can maximize the conversions you can obtain from your existing traffic, thus allowing your users to convert more easily.

Echipa agentie marketing online, HOLD Marketing echipa de digital marketing

Our approach to conversion rate optimization (CRO)

Our way of doing CRO

Our CRO methodology is data-driven and effective. We base our strategies on research and analysis, not assumptions. To further enhance our chances of success, we integrate Paid Media services. This approach helps us understand users’ intentions and expectations, allowing us to tailor your strategy for maximum impact.

How can your business benefit from CRO

Our colleagues, HOLD Marketing agency specialists, have the necessary experience to offer conversion rate optimization services, which you will also easily notice. First, we will analyze the current situation, identify the problems, and make the best recommendations to fix these issues. For example, suppose you have just implemented a new website. In that case, we will work alongside you and your team to identify possible problems and understand how a new user experience is perceived on the platform.

A/B testing

We do A/B testing by conceiving a web page that will better convert and by considering all tested notions to test them thoroughly and to understand what we can successfully apply to your website. Once tested, we know the changes we will make on your website will have very good results.

The impact of conversion rate optimization on your business

Allocating budgets to your promotional campaigns without optimizing your conversion rate will not yield the best ROI (Return on Investment). Investing in the existing processes and your user experience on-site will allow users to convert more easily and earlier in their purchase journey.

As a CRO agency, HOLD Marketing puts all the knowledge of our specialists, which has been tested and successfully applied on many projects so far, at your disposal. First, we will find out which areas of your website are losing traffic, test various ways to improve this, and then apply the actions we agree upon to maximize marketing expenses.

To enjoy the smoothest processes, your strategy must always include conversion rate optimization. This will give you a competitive advantage and secure a premium user experience on your website. Once the platform is set in its existing version, you must ensure that new ideas and the changes you implement align with this way of thinking. The best chance of this happening is through A/B testing.

HOLD Marketing is part of the Roweb group, a company serving clients in over 30 countries and to whom we give solid advice for conversion rate optimization. The diversity of our portfolio has allowed us to work with companies in such diverse industries and with such specific needs that we have gathered an impressive experience we invite you to take advantage of for your business. We have all the necessary instruments to increase the existing traffic and the conversions in the key areas of your website.

The technologies we use in CRO

As an agency that offers top CRO services, we work closely with technology providers who are industry leaders, including VWO and Hotjar. These partnerships give us access to the most recent technology to be implemented on-site, alongside professional services for research and A/B testing.

Some of the clients are satisfied with our CRO services

We offer conversion rate optimization services to many companies in various countries, in diverse fields, and with varied needs. From small and modern companies to large, traditional companies, these are some clients for whom we have optimized the conversion rate.

Logo POEMA, Client HOLD Marketing, agentie de marketing online
Logo RTC, client HOLD Marketing, agentie de marketing online
Logo Robestshop, client HOLD Marketing, agentie de marketing online


Conversion rate optimization is one of the most measurable elements of digital marketing.

Our CRO services are offered with a scientific approach: we do research, gather information, test, gather information again, analyze all data, decide on best practices by considering both the profile of the company as well as the market, we apply, and we monitor any other change we need to make along the way.

Nothing we decide to apply for your project is random and has the title of attempt outside of A/B testing campaigns. Therefore, until we can make these changes in the existing processes, we do it knowing (not assuming) what to expect.

Moreover, we work with full transparency toward our partners. You will be able to get the final results of each test, and we will involve you in strategy creation so that, as our collaboration matures, you, too, will understand more about what impacts your conversion rates.

Contact us today to find out how we can help you with conversion rate optimization and get more traffic for your website.