paid media agency

A multi-channel mix of digital marketing: search, shopping, social, and display.

Our team is structured to include both digital marketing specialists and business analysts to ensure we are well-equipped to meet any challenge that comes our way. We use data-driven insights, a combination of technology and creativity, to drive high-performance campaigns that make a real difference to our partners.

Paid Media Services

We work tirelessly to achieve the best possible growth for our clients in all areas of Paid Media: search, social, display, and video.

Paid Search / PPC

We specialize in creating high-performance Shopping, Search, Display, and Video campaigns. Our team uses a combination of technologies and creativity to achieve increased visibility and more sales at a profitable cost per acquisition (CPA).

Social Media Marketing

The near-universal reach of social media allows companies to reach highly targeted users with personalized ads and convince them to take action.

Google Shopping

Our team of experts holds wide recognition for the ability to drive higher conversion rates and more profitable Google Shopping CPAs, even in the most competitive sectors.

Paid Media Consulting

We have senior specialists with over 15 years of digital experience. We can provide you with the know-how of our PPC specialists, business analysts, and colleagues from the Data Analysis department to increase the efficiency of your internal marketing team.

Video Promotion

According to the latest YouTube study, 1 in 3 users bought a product after discovering it through YouTube. Video promotion helps you get the visibility you deserve.

Programmatic Display

We obtain strategic online placements and display your business to a well-targeted audience through the Google contextual advertising network, the Google Display Network, and YouTube.

Paid Media Recognition

We pride ourselves on the excellent results we achieve for our clients and have numerous industry awards, reviews, and accreditations. We are a Google Partner but are also recognized as qualified members of the Meta Business Partner by Facebook Program.

FAQs

Paid Media is an umbrella term for types of paid online advertising. This could include PPC (paid search and display advertising), video advertising, and paid social media advertising. HOLD Marketing successfully manages to spend across the entire paid media mix, from prospecting cold audiences to warm & hot audiences.

Yes. HOLD Marketing’s team of digital marketing specialists has experience in several social media advertising platforms like Facebook, Instagram, LinkedIn, Pinterest, WhatsApp, Snapchat, and, more recently, TikTok.

We’ll work with you to identify which platform – or combination of mediums – will deliver the best results for your business.

Paid social media advertising allows businesses to reach potential customers through highly sophisticated targeting options, ensuring that your ads appear to relevant users. Typically, targeting has audience-specific attributes that the platform has available, such as demographics and interests. Compared to PPC advertising, to have a successful promotion on social media, it relies on a mix of prospecting (cold audiences) and retargeting to provide a profitable ROI (Return On Investment).