social media management

The social media agency for businesses that want to differentiate themselves from the crowd

Social Media Network Management includes several specializations, each of which plays a critical role in your digital success.

Administration of social networks

Social networks are websites and applications that allow users, communities, and companies to share content. From a marketing channel point of view, social media is an effective way to grow your business and generate new business connections. It’s one of the best ways to engage with your audience, where potential customers spend their time and often make their decisions, so you can’t afford to miss out.

We are an innovative social media agency with offices in Craiova, Bucharest, and Pitesti. We help companies like yours thrive in the digital world. With over 15 years of digital experience and exceptional results, we can provide in-depth knowledge, collaboration, and strategic planning beyond in-house capabilities.

As an internationally recognized social media agency, we offer strategic consulting and management for all social media channels. We have extensive experience across all major platforms like Facebook, LinkedIn, Twitter, and Instagram, and we know how to get you in front of the people who matter.

Our social media services

Depending on your business goals, we can incorporate any of the following services:

Social Media Reporting

We give you a clean and personalized report so you know what ROI you receive from your social media activity.

Social Media Monitoring

We monitor social media activity to tell you what people are saying about your business online and to help you understand why the conversation is happening. We offer you the confidence of the consumer to make business decisions.

Social Media Posts

We create a monthly editorial calendar and take care of the creative posts (copy + visual) that we will later publish on your business pages. We make sure that all posts correspond to your marketing and business objectives.

Social Media Consulting

Do you want a Social Media specialist from our team at your disposal? We’ll build a relationship with your internal social media team, providing advice and best practice expertise to help improve performance, strategy, and reporting.

Our approach to social media

The world of social media moves fast, so your social media activity needs to be agile, strategic, and data-driven.

With our approach, everything starts with a business goal – business awareness, lead generation, or online sales. Once we’ve established this, our team of experts will create a customized social media strategy for your account. This strategy means working with you to select the most effective platforms and activities to reach your target audience and ultimately achieve your goal.

We have strong relationships with major platforms

As a leading agency, we have established relationships and regular communications with all major channels like Facebook, LinkedIn, Instagram, TikTok, and Pinterest. Our team of experts attends internal conferences and training to maintain these relationships.

We care about your audience

When you truly understand your audience, your power of influence skyrockets. We get to the core of our target audience’s needs by using industry tools to research the types of content they engage with and where they spend their time online. This research allows us to integrate into our campaigns content what your audience consumes. We’ll also use our findings to expand your reach beyond your regular audience and remarket people who engaged with your content in the past.

Our work is always tailored to your audience – we’ll never use a one-size-fits-all approach, and we won’t copy or paste templates like other agencies

We combine creativity and experience

As industry experts, we know that having beautiful visuals and well-written text isn’t enough. Equally important is understanding how and when people interact with your content. Our creative team designs elements that influence decision-making actions and drive the audience further down the sales funnel.

Ultimately, we build strategies that merge creativity with experience by producing content that connects with audiences on an emotional level.

FAQs

We are an internationally recognized agency with years of experience helping companies improve their business awareness and create long-lasting relationships with their online customers.

As a full-service digital agency, we know that successful social media relies on several disciplines, which is why we work closely with other departments, from Content Marketing, to Digital and Creative PR, to Paid Media, building an integrated approach for maximum results.

Success looks different for everyone. We’ll report your social media activity in line with your marketing goals, focusing on solid metrics and not wasting time on vanity metrics that don’t bring success. This approach allows us to optimize your campaigns based on truthful data.

When posting content regularly, you want to post enough to keep your audience interested and engaged but not too much to overwhelm. However, there’s no magic formula for determining how often you should post. It’s all about consistently sharing a variety of high-quality content that meets your goals.

The platforms depend entirely on your business, your target audience, and where they spend their time online. Decide which platforms make the most sense for you, your business, and your customers.

  • Facebook remains one of the most popular platforms and is the perfect place to create conversations with your customers and target specific audiences.
  • As a professional networking site, if you own a B2B business, you should have a presence on LinkedIn. All business owners should have an active profile, while company pages help highlight any news or blog posts. Also, you should engage your employees by sharing relevant articles, company news, or industry tips.
  • Particularly popular with a younger demographic, Instagram offers the perfect place to increase your business visibility, showcase your products or services, and strengthen your business identity.

A measurement plan details the link between the KPIs’ “what” and “how” to your marketing or business goals.

For example, if you want to increase basket value, it would be reasonable to track this (and related behavioral metrics) over time. Similarly, if you want more form conversions, then it would be a requirement to track them.

It’s not enough to focus just on growing followers or likes to measure your success or ROI. Instead, you’ll need to determine your KPIs first to decide how to measure success. For example, if you’re looking to increase awareness, we’d look to improve impressions and reach, while for those looking to grow their revenue, sales or signups would then be the ultimate goal.

Knowing what to post on social channels comes down to understanding your audience — what they’re interested in, what content they engage with the most, and what conversations they’re having online. At HOLD Marketing, we analyze your social media accounts and test several types of content to determine what your audience engages with the most. We also stay on top of the latest trends and content ideas to ensure we keep our audience engaged.